Hi, I am mama earth shampoo. I understand that shampooing is no easy task and involves real cleaning. Well, I am here for you. Let your baby enjoy my thick, soft, and instant foam while I gently cleanse hair and scalp. My 100 percent toxin-free formula gives your baby soft and nourished hair. I take special care not to irritate those sensitive eyes and be gentle on the skin. You know I’d do anything for your little one, don’t you.